Gamification: more than a buzzword?

What was probably my last piece for artsHub went up online on Friday 15 June 2012, ‘Gamification: the only way to get attention’.

My ears perked up to this topic when I found I had read it or heard people talk about three or four times in a week – what was this all about I thought? It does seem people have very differing ideas about it. Some are scathing some far to optimistic and excited. I’m inclined to see it as a new outfit for an old idea with some tech-tweaks that make it a bit exciting.

I doubt we’ll be seeing the wide spread adoption of gamification ideas across the arts sector in the next couple of years. Although I do think that there will be many artists, especially digital and augmented-reality artists who could find some valuable commissions in get into corporate gamification campaigns.

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