Social media ‘working for you’ what it means for content

An article in the Guardian (31 Jan 2012) Be Better at Twitter: The Definitive, Data-Driven Guide by The Atlantic’s Megan Garber and the report from which it drew highlight some of the fascinating things happening around how we use and think about Twitter.

Basically it’s about a study by researchers Paul André of Carnegie Mellon, Michael Bernstein of MIT, and Kurt Luther of Georgia Tech who analysed 43,000 crowdsourced responses to tweets from 21,014 Twitter users via their site, Who Gives a Tweet. The results are hoped to provide answers to what ‘works’ in the twittersphere. Continue reading